by Melissa

April 9, 2022

3D Image of charts.| Purely Write

Are you looking for ways to do local SEO without building content. Keep reading if you don't want to depend on content marketing but want to win at local SEO. There are other options available to succeed. For example, you could switch your focus toward usability and building a social community. 

Gain higher Local Rankings in the Search Engines with These Strategies:

  1. Are you good at bringing people together? Consider building a community. You could grow your social media presence or create a forum devoted to your prospective customers' needs. As this community grows, you can send your audience towards your offers.
  2. Do you own a domain? Let's jump back a few years when everyone was trying to build their websites on a domain name that exactly matched their keywords. This worked for a while. You were able to rank these websites near the top of the search engines with minimal effort. However, things have changed, and brandable domains are the way to go. Why? When you create a brand, you form a unique presence for your business, which is essential when attempting to rank locally.
  3. Build an intuitive and responsive website. Even with the free web-builders and software available, many local businesses have poor site design. Sometimes it's better to pay for an experienced professional to create a website - specifically if you want to outrank or dominate other businesses' on search engine results pages (SERP).
  4. A responsive website is vital. Ensure that your web pages work on all devices. Statistics show that most web traffic comes from mobile devices. Therefore, check that your website is mobile-friendly in addition to desktops. (Here's a side note: pay attention to your analytics to see what devices your audience is using)
  5. Use on-page SEO. To rank higher, it's crucial to optimize your web pages. Check that each page on your website is optimized with a title, heading tags, and properly labeled images. Select keywords that are appropriate for your website.
  6. Don't focus on global rankings initially; instead, consider adding location-relevant names, such as "restaurants in Cleveland" instead of "restaurants."
  7. Speed up your site's loading time. High load time is a ranking factor that many website owners find challenging. If your website loads slowly, users will quickly leave. When your audience leaves your webpage quickly, it is known as the "bounce rate ." A high bounce rate could harm your SEO.
  8. List your business with Google Business Profile. Verify and claim your listing to appear on Google Maps; verify it with Google Business Profile. Doing this will likely get your business to appear on the map on the first page of the search results.
  9. Build local business citations. Citations are mentions of your business name, address, and phone number are listed or mentioned online. These business citations help boost your visibility on Google Maps and the local search results. The more of these your website has, the better your website should perform. (Tip: Consistency is crucial. Inconsistent data may harm your overall visibility.) Keep your wording the same. 
  10. Collect customer reviews. Ask your customers to publish reviews of your products or services. These reviews help build trust in the search engines, plus you will also be building confidence with the general public. 

Recap to Succeed at Local SEO Without Content Marketing.

Get creative and use these 10 optional strategies to do local SEO without building content if you are uncomfortable with content marketing. Focusing on these SEO techniques to increase your local search rankings will help you outrank your competitors who invest heavily in content.

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