Email Marketing Strategy For Small Businesses

What does it mean for your business? 

It means 3xs the conversion rate over social media. Every $1 spent on email marketing is, on average, a $30 ROI. 91% of people check their email daily, which is more than social media. 

Email Marketing Strategy

Email marketing is the process of creating a well-crafted email for your business. Whether you need to distribute newsletters, promotional materials, or simply want to wish your customers happy holidays, email marketing is a great way to do that. It generates more traffic to your website, to your social media profiles, to your review sites, all while creating more brand awareness for your company,

You might be thinking there's no way that email marketing can be successful. Now that social media has taken over, right. Well, you might be surprised to know that, that concept couldn't be further from the truth. 

In fact, 90% of adult internet users would actually like to receive promotional materials from a business they've subscribed to better yet. 70% of adults have a social media account, but 90% of adults have an email account that they're actually checking regularly, depending on your strategy. 

There are a few ways you can customize your email marketing strategy to get better engagement:

1. Newsletters.
   • Update your customers on new or current offerings through a newsletter, regardless of your business or niche. An informational newsletter with engaging graphics and promotional items can work for any small business. 
2. Event emails.
   • Are you hosting a gala, or maybe you're taking part in a charitable event? Use effective emails to distribute that kind of information to your customers—some small businesses like those in the restaurant industry host special events each and every month. A monthly email provides the right platform to distribute that kind of information. 
3. Sales campaigns. 
   • Regardless of the time of the year, many small businesses have monthly and quarterly sales campaigns. Whether you want to give a discount on a favorite item, a coupon for your most loyal customers, or maybe you're trying to promote an item that isn't selling too well; sales campaigns are a great way to increase your revenue.
4. Holiday emails. 
   • Lastly, don't forget to communicate with your customers around significant holidays. This is a great way to encourage customer loyalty. Although you might be using social media to do the same thing, a custom happy holidays, or Merry Christmas message goes a long way.

While it may seem like just another email. A well-crafted email marketing campaign can have a notable impact on your digital marketing strategy. Start attracting new customers with email marketing today.