Lead Generation Services for Small Businesses
How effective is your marketing campaign? Lead generation strategies can help increase your conversion from organic online traffic.
What is a Lead?
Let's begin by explaining what a lead is. A lead is any potential client or customer that shows interest in a particular product or service. For example, if you are a hairstylist and someone calls you inquiring about your service's cost, then that person is a lead.
As a small business owner, or someone on the sales team, a hot-lead marks a good day, right? Did you notice how I said, “hot-lead?” There are variations to the types of prospects there are.
If you are familiar with cold calling, then you already know the challenges that exist when you talk to someone who truly is not interested. As a matter of fact, we've all been there. And, we are conditioned to say, "No, thank you." Think about when you are shopping in a department store. The store associate asks, "Can I help you find anything," most of us will probably say "no thank you," even if we can't seem to find what we are looking for.
So when you are looking for customers, it can get frustrating if you don’t know where to look. A lead generation service can lift some of the burdens that accompany sales tactics.
What are Lead Generation Companies?
In today's era, people will find you if they need you. A few decades ago, salesmen would come to your home to sell you a vacuum, knives, or insurance. But nowadays, people turn to the internet to research companies and opportunities to find what they need.
Search engines use artificial intelligence to quickly find relevant information for their users. The web AI, also known as bots, crawl your web pages to find relevant sources of information. If your data does not reference the topic in a way that communicates well with these bots, your website risks losing visibility online.
Loss of internet visibility means that a potential client looking for the service you offer will not likely see your domain. If your web pages land in the top ten positions of search results, you will surely get phone calls to inquire about your service.
Our goal is to get you more customers through online traffic. We have a handful of marketing tools to get you ranking on the front page of Google in your local area.
How do Small Businesses get Leads?
There are a number of methods that small businesses can use to get leads. Although leaving a sign in the front yard of your recent customer's home still works, a lot of business owners are using social media.
Social media works to raise your brand awareness and build community credibility. However, you have to be consistent with your posts and reply quickly to your messages. Facebook, Twitter, and Instagram are all good social media platforms to build your brand, but be careful not to solely rely on each one.
In the same way, a diverse investment portfolio increases your ROI, diversification with your marketing platform renders the same results. We believe that your website should work for you. It’s like your storefront. Use it to attract customers organically so that you can avoid the need to pay for ads, or at least reduce your marketing budget.
What is a Lead Vendor?
We work as your local lead vendor. A lead vendor will work through the process of obtaining a lead, qualifying their need to see how likely they are to make a purchase, and finally pass their information to you so that you can follow-up with a quote.
We'll create the virtual property to attract users, including content, photo stock, and calls to action. Our content marketing strategy will start generating leads as a process of the sales funnel. Once we gather their contact information, we will let them know that you (the experienced professional) will contact them.
We can send leads to your marketing team, or we can serve as your marketing team. Here is the best part, you have a free trial period that lasts as long as it takes for us to start sending you customers. That's right...free leads in the meantime. We will negotiate a price that works for both of us.
The Problem with National Lead Generation Agencies
If you’ve searched for lead generation companies in your area, you’ve probably come across Home Advisor or Thumbtack. These are popular choices because they meet the needs of customers by connecting them to businesses that offer the type of service they are looking for.
On the other hand, as a business owner, you are competing with other businesses and bidding against each other. Or, you are paying to use the platform and then charged a fee when you communicate with a customer on their platform.
The Solution with Purely Write Lead Generation Service
We offer EXCLUSIVITY! That’s correct. As long as our partnership is active, we will send leads to your business only! You won’t need to bid on the lead because it is already yours. But, rather than throw money at a new “lead-generation website”, let’s first diagnose your current site. Sometimes it’s as easy as making a few SEO adjustments. Book a call with us to find out more, or, fill in your business information below. Afterward, you’ll receive an email within 24hrs of your submission with your report.