The website Snapshot Report is an award-winning marketing needs assessment that provides insights in six main categories. These include Business Listings, Reputation Management, Social Media engagement, Website responsiveness, Digital Advertising, and SEO.
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Our unique website analysis report identifies six key factors that affect your digital footprint. These insights include your business listings, reviews, social media, websites, digital advertising, and SEO.
We use letter grades, similar to a report card, to identify your business’s performance. This tactic allows you to see your business’s most critical needs. Use this area to discover areas of concern, and find solutions as needed.
There are various ways to make your SEO efforts effective. Composing a free SEO analysis report is a great place to start when you want to identify how the pages on your site are performing, and whether or not your user experience is good or bad based on your page speed.
Another advantage is seeing how your digital footprint appears to search engines. Fill out the form as completely as possible to use our free SEO analysis tool in order to get the most accurate SEO data for your business.
Note: As you can see from this digital report card, this example company could use a hand with advertising and social. Scrolling further down of the report, you’d see further insights into the social category. These will uncover more social engagement metrics.
Let's review the sections you'll find within your SEO snapshot report. Near the top of the page is your business information. If your business information is incorrect, then the results may be slightly skewed. The report displays results based on the listed criteria.
The following section is your overall score. It is an indicator of how well your digital marketing efforts are performing within your industry. Although you should strive to be as close to 100% as possible, there isn't a pass or fail grade. It is a grading system used to compare your business with other competitors in your niche.
The listings section indicates how well your consumers can find you. Having accurate business information across various directories is an excellent way to get found online. Common mistakes are having different landing pages listed or listing a customer service phone number on some directories and a separate sales phone number on other business directories.
Reviews are a way to establish trust and authority. Having positive reviews is becoming more substantial to acquiring new customers. Local businesses must continually collect updated reviews and strive for 5-star ratings.
Your social grade looks at your business and compares it with others in your industry. It takes into account your social media's engagement, likes, and follows. Having a powerful social media presence is an excellent avenue to grow your brand awareness. And, these also show in search engines when consumers are researching your business.
The advertising section collects data from current and past ad campaigns. Targeted ad campaigns build your brand awareness, drive traffic to your website, ultimately growing your customer base.
This section helps you explore opportunities by showing you a list of recommended keywords. You can also see how well your campaigns stack up against your rivals.
We are continuously evaluating consumer trends and behavior to add updates to our website audit reports. For example, we've added an eCommerce section to our reports. Since the pandemic, many businesses have pivoted to offering online sales of their products and services. So, we've added this section to break down three essential categories that are relevant when it comes to eCommerce:
In all, these sections combined make up the framework of your online performance.
The length and details can vary depending on your website's history and content.
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