Why your business needs a blog? Blogging is the perfect way to show off your products and services, stay top of mind with your audience, and share information that’s helpful to them. It’s also an excellent source for driving traffic back to your site. This article will help you find out if blogging is right for you, what it might cost or how much time it’ll take up in your day, and how to start blogging today!

Why Your Business Needs a Blog.

Starting a business is hard, and it’s especially difficult to get people to trust you. 

Having a blog can help with this, but many new businesses don’t realize how important it is for their marketing strategy. Blogging will help your company build credibility and authority in your industry by providing relevant information about what you do and why you’re good at it.

If you want to be taken seriously as an entrepreneur or small business owner, starting a blog is one of the most effective ways to accomplish that goal. A well-written blog can establish your credibility within your industry while increasing traffic through search engine optimization (SEO). 

There are many benefits of blogging for business. In fact, finding bloggers for hire is not always an easy task. However, some studies have shown that companies who use blogs see as much as a 60% increase in organic search rankings! This means more customers coming directly from Google searches on topics related to what they offer—which leads them right back into your sales funnel!

What Will a Blog do For a Company?

Starting a business can be both exciting and scary. One of the most important aspects to consider when starting your own company is how you will market yourself. Having a blog can help establish your credibility, build trust with potential customers, and increase revenue for your small business.

Top 5 Reasons Why Your Business Needs a Blog

1. A blog is your best business marketing tool.

Small business owners rate it as their most important marketing channel. Marketers that prioritize blogging see 13-times the ROI of businesses that don’t. (hubspot.com)

2. A blog helps you educate customers…

about your industry, creating valuable consumer-brand relationships that lead to increased loyalty, improved brand reputation, and word-of-mouth referrals.

3. A blog makes it easier for people to find you on search engines.

Search engines love fresh content!  When searchers are looking for information related to your products or services, they will be more inclined to choose a company with an active blog over one without any online presence at all. Having a strong presence in organic SERPs also provides an edge over the competition when bidding for PPC ad space.

4. A blog helps you stand out from your competitors. 

Nearly 7 out of 10 consumers look to a company’s website for information about a product or service, but only 2% actually contact the company.  Having a blog enables you to express your knowledge and expertise within your industry that can’t be found anywhere else on the web, giving you an instant advantage over anyone who doesn’t have one.

5. A blog provides valuable “content assets”

Content assets can be used across all of your online marketing material – from social media profiles to email signatures to press releases – helping bring consistency and professionalism to all of your online communication with clients and prospects.

8 Steps for Creating A Blog For Your Small Business

1. Determine what you want your blog to achieve. 

What do you hope to accomplish?  Who is your target audience?  What specific results would help you determine that the time and effort put into blogging was well worth it?

2. Pick a name for your blog that reflects what you offer,

Offer a clue as to who you’re targeting, and make it easy for people to remember when they refer others or write about in their own online communities (this will prove especially important when building links in the future).

3. Determine how often you’ll be updated – weekly, monthly, etc.  

Write down some ideas for topics of discussion at different intervals so you’ll have content ready when it’s time to post.   You can also schedule content in advance.

4. Make sure your website is mobile-friendly.

 According to Google, 50% of all searches are done on mobile devices.  See if your current site is compatible or look into getting a new one designed.  You can also hire professionals to design and manage your blog for you (although this will likely be more expensive than doing it yourself).

5. Find the right platform for you.

There are countless blogging platforms available online that allow you to easily create, edit, and maintain your own blog without any technical knowledge; WordPress is currently the most popular choice by far with over 60 million users worldwide.

6. Determine how readers can connect with you.

Do you want people to be able to subscribe via RSS or email, do you want them to follow you on social media (or both) or are you trying to sell your product or inform customers about it?  This will help determine your blog’s design and overall look.

7. Get familiar with blog-editing basics.

Categories, tags, images/videos/GIFs,  and copywriting are a few things to get comfortable with.

8. Promote your blog like crazy! 

Make sure everyone knows who you are and what you’re offering (again, consistency is key in all things online in order to ensure that people know they can come back for more).  Use all of your marketing channels in conjunction with one another to cross-promote and maximize your potential reach.  Make sure you stay active by posting regularly.  Find guest bloggers to keep things fresh by covering topics your readers might be interested in that you’re not as knowledgeable about (be sure to give them a “shout out” and link back to their blog/website).

As with anything, practice makes perfect!  Hopefully, the above steps will provide some clarity into how easy it is to get started or what you may be missing if your current approach isn’t quite right yet.  Just remember not to copy someone else’s style – create something unique that reflects who you are and what you have to offer.

Importance of Blogging Conclusion

Content is the number one strategy to drive organic traffic to your business. On-site optimization will help you start building an online presence with a foundation that has been proven by experts in this field, including Google rankings authority figures who advocate for SEO copywriting skills as being key to better positioning web pages on search engine leaderboards!

A blog is a great way to establish your credibility and build trust with potential customers. With the right content strategy, you can also increase revenue for your small business! This article outlined reasons why your business needs a blog. Call us today at (330) 574-4755 or email our team of experts at info@purelywrite.com to order a monthly blog writing subscription.