by Melissa

April 9, 2022

Are you looking for ways to do local SEO without building content. Keep reading if you don't want to depend on content marketing but want to win at local SEO. There are other options available to succeed. For example, you could switch your focus toward usability and building a social community. 

Gain higher Local Rankings in the Search Engines with These Strategies:

  1. Are you good at bringing people together? Consider building a community. You could grow your social media presence or create a forum devoted to your prospective customers' needs. As this community grows, you can send your audience towards your offers.
  2. Do you own a domain? Let's jump back a few years when everyone was trying to build their websites on a domain name that exactly matched their keywords. This worked for a while. You were able to rank these websites near the top of the search engines with minimal effort. However, things have changed, and brandable domains are the way to go. Why? When you create a brand, you form a unique presence for your business, which is essential when attempting to rank locally.
  3. Build an intuitive and responsive website. Even with the free web-builders and software available, many local businesses have poor site design. Sometimes it's better to pay for an experienced professional to create a website - specifically if you want to outrank or dominate other businesses' on search engine results pages (SERP).
  4. A responsive website is vital. Ensure that your web pages work on all devices. Statistics show that most web traffic comes from mobile devices. Therefore, check that your website is mobile-friendly in addition to desktops. (Here's a side note: pay attention to your analytics to see what devices your audience is using)
  5. Use on-page SEO. To rank higher, it's crucial to optimize your web pages. Check that each page on your website is optimized with a title, heading tags, and properly labeled images. Select keywords that are appropriate for your website.
  6. Don't focus on global rankings initially; instead, consider adding location-relevant names, such as "restaurants in Cleveland" instead of "restaurants."
  7. Speed up your site's loading time. High load time is a ranking factor that many website owners find challenging. If your website loads slowly, users will quickly leave. When your audience leaves your webpage quickly, it is known as the "bounce rate ." A high bounce rate could harm your SEO.
  8. List your business with Google Business Profile. Verify and claim your listing to appear on Google Maps; verify it with Google Business Profile. Doing this will likely get your business to appear on the map on the first page of the search results.
  9. Build local business citations. Citations are mentions of your business name, address, and phone number are listed or mentioned online. These business citations help boost your visibility on Google Maps and the local search results. The more of these your website has, the better your website should perform. (Tip: Consistency is crucial. Inconsistent data may harm your overall visibility.) Keep your wording the same. 
  10. Collect customer reviews. Ask your customers to publish reviews of your products or services. These reviews help build trust in the search engines, plus you will also be building confidence with the general public. 

Recap to Succeed at Local SEO Without Content Marketing.

Get creative and use these 10 optional strategies to do local SEO without building content if you are uncomfortable with content marketing. Focusing on these SEO techniques to increase your local search rankings will help you outrank your competitors who invest heavily in content.

Discover Our Latest Articles

Personal and Business Credit, What You Need To Know

When securing credit for your business, it’s necessary to understand the difference between personal and business credit. Recognizing how your credit can affect your business’s ability to secure a loan is also essential. Let’s look at the key differences between personal and business credit and how they relate to each other.Personal Credit vs. Business CreditThe

Read More

4 Easy Rules for Creating a User-friendly Website

Creating a User-friendly WebsiteCreating a user-friendly website is essential for any business, as it helps attract more customers and increase revenue. When designing a website, there are many factors to consider, such as the page layout, the content included, and how easy it is for customers to navigate. First, your website should have an easy-to-navigate layout.

Read More

Tax Time: How to Prepare for Your Small Business Taxes

Tax Time: How to Prepare for Your Small Business TaxesAs a small business owner, tax time can be overwhelming. There are many different deductions that you can take, and it can be challenging to figure out exactly how much money you should write off each year. The key is to stay organized and know your eligible deductions.

Read More

Easy Strategies to Acquire, Retain and Grow your Customers

As a business owner or CEO, one of your top priorities is to acquire and retain customers. This can be challenging without these easy strategies in place. Fortunately, there are several tactics you can use to make sure that your customer acquisition and retention efforts are successful. Let’s take a look at some of the

Read More

Powerful Ways to Market Your Business Online With Less Money

Powerful Ways to Market Your Business Online With Less MoneyAs you are well aware, marketing your business to potential customers is necessary for growing a successful business. The problem with conventional advertising, such as television, newspaper, and radio ads, is that they can be expensive and produce little (ROI) return on investment.Advertising online may be

Read More

SEO Benefits Your Business: Here’s 7 Exciting Reasons Why!

SEO Benefits Your Business: Here’s WhySavvy business owners know how necessary search engine optimization (SEO) is for their websites. Keep reading to learn how SEO benefits your business, because when accomplished effectively, SEO will benefit and improve a website’s visibility on search engines. Therefore, effective SEO helps a business’s website appear in the top search results

Read More

10 Ways to Do Local SEO Without Building Content

Are you looking for ways to do local SEO without building content. Keep reading if you don’t want to depend on content marketing but want to win at local SEO. There are other options available to succeed. For example, you could switch your focus toward usability and building a social community. Gain higher Local Rankings in

Read More

Purely Write LLC Among Top B2B Service Providers on UpCity!

Purely Write LLC is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At Purely Write LLC, we’re a digital marketing agency that helps local businesses and new entrepreneurs address the challenges faced online and in the marketplace. We specialize in web design and full-service SEO

Read More

Business Banking: Is it Important for Entrepreneurs to Manage Money?

Small Business Banking is a must-have for entrepreneurs! Some banks also offer a savings account and a mobile banking app. The best features of small business banking are geared to help business owners manage cash flow. Table of Contents 5 Reasons Why Entrepreneurs Should Have a Business Bank Account What are the Requirements to Open

Read More

Page Speed: How to Improve Page Speed for Optimization

How to Improve Page Speed for Optimization Have you ever wondered how to create a blog post or web page without using images but still look attractive? You’re not alone. Many people have the same question and are looking to make their website load faster. Fast-loading web pages are good for SEO. This is how

Read More

Business Directories: How to Avoid Potential Pitfalls

Business Directories: How to Avoid Potential Pitfalls An online business directory is a great way to find the right business to work with no matter what industry you’re in. In this article, we’ll explore what it is, why you need one, potential pitfalls, and how business directories can impact your company. What is a Business

Read More

What is Digital Advertising: Is the Opportunity Worth it?

A lot of small business owners are unsure of what is digital advertising. A digital advertising strategy is still a mystery to most. They are not sure how it works or what they should be looking for. Digital marketing is one of the best ways to reach your audience and make an impact on their

Read More

Why Your Business Needs a Blog: Top 5 Helpful Reasons

Why your business needs a blog? Blogging is the perfect way to show off your products and services, stay top of mind with your audience, and share information that’s helpful to them. It’s also an excellent source for driving traffic back to your site. This article will help you find out if blogging is right

Read More

What is Reputation Management for Businesses

What is Reputation Management for Businesses Online credibility is important for all businesses, but it can be hard to maintain. Business reputation management is the process of monitoring, managing, and developing a reputation among various audiences including employees, customers, partners, and investors. Business reputation management also entails handling crises in a manner that minimizes damage

Read More

How to Reduce Churn in Consumer Industries

Examples of Churn in Consumer Industries Churn is a term in the consumer industry that refers to when a customer discontinues his or her purchase of a product or service. There are various reasons why churn might occur, such as the quality of the product going down, skyrocketing prices, or other factors. In this article,

Read More