Marketing tool
Whether you are just starting your business or you already have a company, learning how to use your website to gain customers is not an easy task. Although it may seem like a lot of work, the steps to increasing your online traffic are simple.
There are quite a few lead generation strategies that can help you get better search results, but sometimes it’s less stressful to hire an internet marketer. However, seo marketing tools and citation checkers are available as free tools on some platforms.
One of these platforms is Brightlocal, which is a powerful source for checking your website’s health and reputation. But let’s rewind a little bit and talk about some of the things that affect your business’s digital health.
Most people think of APA when you mention the word “citations”, but in the business world, your citation is any mention of your organization on the internet. In other words, a citation is your business’s online credibility. It includes your name, address, and phone number also known as your NAP.
Suppose your business name is “Rough & Stuff Carpet Cleaners”. If you submit this to a directory and they input the data as “Rough and Stuff Carpet Cleaners” then that would cause Google bots to wonder if this is the same company or not.
The business’s with complete and accurate information will receive higher favor over those whose data is not correct. Therefore, when you are competing for digital visibility of your webpages then you’ll want to double-check all of the information submitted to directories.
The same is true with your address and phone number. If you relocate or change numbers, it is essential to update your data across the board. You can boost your local SEO authority with high-quality business listings starting at $2 per site to help jump start your local search rankings on Google.
Have you ever searched for a product or service in your area? You probably have seen a local listing of companies under a map image. Google uses your GPS location to find relevant businesses that are offering the service that you just searched, but they only show the top three. You have to select “see more results” in order to find other companies near you.
For example, a photographer might be great in their craft but if they aren’t being found in the top search results then they aren’t getting calls. A well-optimized website will get you indexed on Google but that might not get you in the top positions.
People are looking for businesses that provide the services you offer. If you don’t show up in the top three listings for the word or phrase they search, then you miss out on an opportunity to extend your revenue. That’s the problem!
The goal for any business owner should be to get customers. Therefore if you are not found in that map pack for the word or phrases that a potential customer typed in the search box, then you are missing out on a possible sell. That’s what it means to rank higher and increase your online visibility.
If you’re managing an agency, own a business, or starting a business then you should practice link building or check your NAP citations. How do you check local citations? Apply to various directories to list your business. Common ones are YP.com or the Chambers of Commerce but there are hundreds available.
Check your competitors to see where they are listed and to see how many citations they have. I would say “the more the merrier”, but this isn’t true. Your backlinks and citations should come from authoritative sites that carry high trust flow.
If this intimidates you or overwhelms you in any way, then hire local SEO services or contact us. We can run reports for a citation tracker for you or your competitor and we can even do a citation cleanup if you’ve already submitted to several directories.
There are free SEO citation checker tools available for small businesses to larger businesses. You can also fill out the form below to get free local SEO audit reports. We use Bright local citation checker and offer a free report through them so that you don’t have to create an account.
Although they offer a free 14-day, some entrepreneurs reluctant to start a new trial if they don’t have time to get familiar with the learning curve during the free period. However, you can schedule a live demo during your free period to increase your user experience.
Brightlocal is a group of dedicated experts building a suite of tools for their marketing software.
Their powerful software provides entrepreneurs, small businesses, agencies, and enterprises legitimate access to citation clean up, and SEO services to grow their businesses the right way.
Their software is highly recommended if you need to build or maintain your online business reputation and help you land top positions in search engine results pages.
They also have a great team that helps you through a live demo tutorial and makes local marketing simple.
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