The acronym stands for search engine optimization SEO. It isn’t a new term; as a matter of fact, it has been around for many years. The advancement of technology has created a dynamic environment for SEO. Dynamic, meaning, change seems to be a fitting term for search engine optimization.
This is an organic way of optimizing websites and web pages to communicate with search engines like Google and Bing. The definition of optimizing is to make the best use of the resources available.
Optimizing a website or its web pages is comprehensive in scope. It includes both off-site and on-site SEO. A full SEO service provider uses different variables to maximize search results. The goal is to rank on the first page of Google, and many companies offer this service to their clients.
Let’s take a deeper dive into some of the ranking factors and how search engines work.
Any company that wants to increase its online performance probably starts with keyword research and then stops there. Sometimes you can’t find all the information on YouTube. True search engine optimizing is a skillset.
Search engine optimization is separated into three segments: technical, On-site, and Off-site:
Most research for keywords is done incorrectly by looking for words with the highest search volume. Every aspect of SEO is comprehensive, even finding the right keywords. Keywords include a combination of factors, such as volume, CPC, trend, KD%, competition, and traffic.
Keywords are words or phrases that a search user might Google to find a product or service. This is part of your technical segment of SEO. Keywords, combined with how you use them in your context, affects search engines user experience.
Cost per Click (CPC) is the average price that advertisers pay for a user’s click on an advertisement triggered by a keyword or phrase. Business bid on keywords. The ones with the largest bid will win and get ranked higher in search engines. This can change over time, depending on the number of interest searchers have for a given keyword.
The amount of interest over time is known as the trend. The metrics are usually based on the search query in a given month.
KD% stands for Keyword Difficulty and is simply an estimate of how hard it would be to rank for a given keyword. A higher percentage means it would be more challenging to rank organically for your keyword or phrase.
Competition measures the competitive density of advertisers using the same term for their ads. These metrics are usually measured on a scale of .01-1.0, with 1.0 have the highest Competitive Density.
Traffic is different than volume. Traffic is the percentage of visitors driven to a website based on the keywords used, while volume is the number of times that keyword is being searched.
The architect of your title tags impacts how search engines understand your content. It’s how machines understand how to navigate a page on your site. Think of your page as a textbook with a “Title” on the cover and a “Heading,” identifying each of the chapters. Within each chapter is a section that is recognized by a “subtitle” and so forth.
Therefore, it’s not necessary to have more than one title or H1 on your blog. Instead, use subheading to separate your sections. That’s how search engines like Google and Bing will recognize your blog as being a relevant result.
Meta descriptions give a concise summary about what your page or blog is about. Meta descriptions can help increase your click-through-rate. Imagine asking Google, “what are the best led collars for my dog”; then you see 10 results for that search phrase. The results that describes to Google that their pages offer the best led dog collars, are most likely to be seen, and clicked.
Remember to stay within the character limitations. For meta descriptions, it’s usually 160 characters. You can apply your keywords here but let it read naturally, not spammy. Also, don’t copy and paste your description onto other pages. Each page should have it’s own description to avoid duplicated results.
It’s important to name your image file when you save it to your hard drive. Some business owners make the mistake of skipping this part.
Let’s say you are a potential customer looking for kitchen remodeling services. Would you look up ‘modern kitchens with marble countertops’, or would you look up ‘file76852357’?
If you’re the business owner and your images don’t have proper titles and descriptions, then the chances of you missing out jon potential customers is high.
In short, search engine optimization is similar to an old combination lock. Opening the lock is not in your favor if you skip a step, right? The same is true with SEO services. An all inclusive SEO service will include all technical, onsite, and offsite optimization across all screen sizes including mobile devices.
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